Biden announces re-election bid, framing 2024 as a choice between ‘more rights or fewer’.

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On Tuesday, President Joe Biden officially announced his candidacy for re-election, framing the 2024 election as a decision between “more freedom or less freedom, more rights or fewer.” In a video titled “Freedom,” he warned that “MAGA extremists are lining up” to cut the social safety net and take away personal liberties. He highlighted the need to fight against the Republican Party, stating that it wants to “dictate what health care decisions women can make, banning books and telling people who they can love,” while making it harder for people to vote.

Biden’s announcement marks an effort to position himself as the nation’s best hope to defeat a Republican opponent and cement his administration’s successes heading into 2024. His video featured images of Republican leaders, including Rep. Marjorie Taylor Greene and former President Donald Trump, whom he did not mention by name.

The launch comes four years to the day since he announced his 2020 campaign. Biden is the oldest president in U.S. history, turning 82 just weeks after Election Day in 2024, which could prove to be a liability for him. According to a new NBC News poll, 70% of Americans, including 51% of Democrats, do not want him to run for president in 2024, citing his age as a top concern. Nonetheless, Biden dismissed concerns about his age, stating, “Watch me” when asked about his fitness for office.

Biden is expected to rely heavily on surrogates and digital media to spread his message. The race for campaign dollars will prove critical to asserting his power in a potential rematch. His opening fundraising total in 2020 surpassed the totals of his rivals at the time and was viewed as an important metric by his campaign.


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