11 Jan, 2017
Tablet sales to fall as PC market stabilises
Once expected to render the PC extinct, with households and offices thought to ditch their computers for portable touchscreen, the tablet market is now prospected to fall for the third consecutive year.
According to Deloitte, sales of tablets are set to fall sharply for their third consecutive year after researchers said demand has peaked, making the technology less desirable than smartphones or desktop computers.
Figures predict the sales of tablets to drop to under 165 million this year, down 10 per cent on last year and almost a third below 2014 numbers. Meanwhile, researches at IDC forecast a stabilisation of the PC market at 251.4mn, a drop of just 1.7 per cent.
They went on to state that only 63 per cent of households in the UK have a tablet, with 15 per cent of consumers intending on buying one this year. On the other hand, 95 per cent of households have a computer and 24 per cent of people plan to buy one in the next 12 months.
Sales of tablets rapidly rose, just as those of PCs began to decline after Apple’s first iPad was released seven years ago, encouraging some pundits to think that the world was entering a “post-PC” era.
But sales flatlined as users bought into the smartphone market, which was increasingly getting bigger screens – narrowing the gap between the two technologies.
The firm said that while iPads have proven to be popular among less tech-savvy users, younger people had opted for laptops.
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